Position Overview:

Are you a driven sales professional who thrives on the thrill of the hunt?

Do you have a passion for building new relationships and closing deals?

We are looking for a high-performing Equipment Sales Representative – General Line to join our Surrey, BC team. In this role, you will be responsible for aggressively growing our customer base through equipment sales and rentals. You will identify untapped markets, pursue new business opportunities, and deliver tailored solutions that meet the evolving needs of our clients.

This is not a maintenance role—it is a growth role. We want someone who is energized by prospecting, fearless in the face of rejection, and relentless in the pursuit of success.

What you will do:

– Drive new business development through cold calling, networking, and territory planning
– Build and maintain a strong pipeline of opportunities for new and used Caterpillar equipment
– Develop strategic relationships with customers and key decision-makers
– Deliver customized equipment solutions that create long-term value
– Own your territory and operate with an entrepreneurial mindset

What you bring:

– A hunter mentality with a proven track record of exceeding sales targets
– Strong business acumen and the ability to identify and close opportunities
– Self-motivation, resilience, and a competitive edge
– Excellent communication and relationship-building skills
– Experience in equipment, industrial, or B2B sales is an asset

What we offer:

– Earning potential of $125,000–$135,000+ (base salary + uncapped commission)
– A high-performance culture that rewards initiative and results
– The opportunity to represent a trusted brand with industry-leading products

Ready to make your mark?
Join a team that values drive, ambition, and results.